Webinar
December 5, 2024

Issues and Challenges Facing New and Emerging Fruit Businesses: Marketing

This third and final webinar in the ‘Issues and Challenges Facing New and Emerging Fruit Businesses’ series focuses on the theme of marketing, an essential component for these businesses. You will learn about the various marketing methods and the needs expressed by managers to better meet market expectations.

This webinar is part of the action-research project entitled ‘How to encourage the establishment, development, and sustainability of new fruit businesses in Quebec’, which is being conducted jointly by the Centre for Social Innovation in Agriculture and Centre d'expertise et de transfert en agriculture biologique et de proximité (CETAB+). 

(This webinar is only available in French)